9 REASONS WHY
A POWERFUL WAY OF STARTING A CONVERSATION
It can be difficult starting conversations, especially if your business is still new, and most people do not know about it. However, that shouldn’t be the case if you make a promotional video. Studies show that it always moves people from being skeptics to acquaintances, and even if they are chilling at home, there is not a perfect way of welcoming prospective clients to your business if it’s not with a professionally shot and documented video clip.
VIDEOS HELP HUMANISE BRANDS
Many people are probably wondering how Artificial intelligence will impact marketing, but what about the videos? It would be difficult to humanize brands using content alone because plain texts are limited to reading. However, videos with the face of a real human telling a story do wonders when it comes to marketing a business. From the voice to personality, viewers can put a face to the services or products; thereby engage more with the message.
TAP INTO THE TIME OF MOBILE USERS
Today, millions of people spend hours on YouTube watching videos, and with this, you can imagine how it would turn your marketing around if they spent a minute or less on your marketing content. Recent studies show that about 90% of consumers watch videos on mobile phones before making a purchase decision, and with YouTube views increasing by 100% every year, there is no doubt that your audience is going to grow in numbers if you choose this route. It is a revolution that has taken a toll on TV viewers.
MORE VIDEO FAVOURED TECHNOLOGY
With the increased consumption of video and the resulting rise in production, technologies are leaning more and more towards favouring the video-marketer.
Consider Facebook’s addition of the auto-play for example. It’s hard to argue that a status update or link to an article demands as much attention as a video in your newsfeed.
How much of your latest blog post did readers consume? Did they re-read parts of it? Or come back to it later and read it again? Did they share it with friends? The truth is, it’s pretty hard to answer these questions on text-based content.
Video, on the other hand, has this feedback loop built in. Measure click-through rate, drop-off points, or number of times watched. You can even drill this down to an individual level meaning you know what’s working and what’s not. Now to focus on more of the stuff that’s working!
A PERFECT WAY OF BUILDING TRUST
It is not going to be easy persuading readers by using plain marketing text. Having indicated that videos help drive conversions, it is even easier to build trust and long-lasting relationships with clients by telling them a brand story point-blank in a 60 seconds video clip. The fact that it helps elicit a quick emotional response from viewers is why millions of YouTube channels continue to win over massive audiences and followers.
A SMART WAY TO WIN THE ATTENTION OF LAZY BUYERS
People hardly have time to go through long promotional posts, and the story gets worse when marketing to lazy buyers. Also, taking into account that modern buyers always want to see things, promotional videos become the smartest way of winning over this category of customers.
AN EFFECTIVE WAY OF OUTDOING THE COMPETITION
The truth is that not many businesses have embraced video marketing. It could be that they are still stuck with a fallacy that doing so is expensive. Well, using this strategy to market your business does not only deal competitors a huge blow but also helps you show viewers something they wouldn’t have known if they were just reading your message as a blog post.
HIGH RETENTION VALUE
The internet is a crowded place, and winning the attention of everyone is a real hassle. However, with videos, marketing your business, products or services does not end with communicating visually. Studies also show that people remember what they watch better than the things they read about online.
TYPES OF VIDEO
Brand videos are typically created as a part of a larger advertising campaign, showcasing the company's high-level vision, mission, or products and services. The goal of brand videos is to build awareness around your company and to intrigue and attract your target audience.
You need content that engages, entertains and informs the audience, and the video content just happens to be the best medium to achieve that. Statistics show that 55% of people watch videos online every day, and socialmedia videos generate up to 1200% more shares than texts and images combined.
Ever host a conference, round table discussion, fundraiser, concert, celebration or another type of event? Produce a highlight reel or release interesting interviews and presentations from the gathering.
This type of video is used to help your audience better understand why they need your product or service. Many explainer videos focus on a fictional journey of the company's core buyer persona who is struggling with a problem. This person overcomes the issue by adopting or buying the business's solution.
Demo videos showcase how your product or service works — whether that's taking viewers on a tour of your workshops and how it can be used or unboxing and putting a physical product to the test.
Capturing interviews with internal experts or thought leaders in your industry is a great way to build trust and authority with your target audience. Find the influencers in your industry — whether they share your point-of-view or not — get these discussions in front of your audience.
BEHIND THE SCENES
An excellent way of documenting work to reflect on with the team, share with the client and demonstrate to future clients. These work exceptionally well with creative projects like special installs, movies, concerts.
Your prospects want to know that your product can (and will) solve their specific problem. One of the best ways to prove this is by creating case study videos that feature your satisfied, loyal customers. These folks are your best advocates. Get them on-camera describing their challenges and how your company helped solve them.