TYPES OF VIDEO
The world of media is faster than ever with over 2.77 billion social media users, video estimated to account for 80% of all traffic and many platforms like snapchat and Facebook placing more emphasis on mobile video adverts. With the average attention span down to a mere 8 seconds, branding is crucial. Achieving this is a challenge in itself and you'r most likely too dedicated to the daily life of the brand. Thats why you'r here and where we step in.
The power of video starts with you. A project can be much more flexible than you think and doesn't need to break the bank. We will help identify your video goal and any constraints. We will draw out the emotive narrative and help build your creative content to unlock your brand. Although we save you time, you will still be under the constraint of a deadline and budget so we aim to provide you options regardless.
Brand videos are typically created as a part of a larger advertising campaign, showcasing the company's high-level vision, mission, or products and services. The goal of brand videos is to build awareness around your company and to intrigue and attract your target audience.
Make this yours. Add images, text and links, or connect data from your collection.
Is your business hosting a conference, round table discussion, fundraiser, concert, celebration or another type of event? Produce a highlight reel or release interesting interviews and presentations from the gathering.
This type of video is used to help your audience better understand why they need your product or service. Many explainer videos focus on a fictional journey of the company's core buyer persona who is struggling with a problem. This person overcomes the issue by adopting or buying the business's solution.
Demo videos showcase how your product or service works — whether that's taking viewers on a tour of your workshops and how it can be used or unboxing and putting a physical product to the test.
Capturing interviews with internal experts or thought leaders in your industry is a great way to build trust and authority with your target audience. Find the influencers in your industry — whether they share your point-of-view or not — get these discussions in front of your audience.
BEHIND THE SCENES
An excellent way of documenting work to reflect on with the team, share with the client and demonstrate to future clients. These work exceptionally well with creative projects like special installs, movies, concerts.
Your prospects want to know that your product can (and will) solve their specific problem. One of the best ways to prove this is by creating case study videos that feature your satisfied, loyal customers. These folks are your best advocates. Get them on-camera describing their challenges and how your company helped solve them.